Mediheal Puts the Han River, Namsan and Bukchon on Its Skincare

Mediheal has made a skincare set about Seoul. The brand and the Seoul Metropolitan Government launched the seven-product "Mediheal Seoul Edition" on Oct. 1, with each product themed on a city landmark: the Han River, Namsan or Bukchon.

The city's announcement says the collection comes with merch printed with landmark designs, including three pouch designs and three luggage tag designs.

The main event is a pop-up at Olive Young N Seongsu, the flagship many visiting K-beauty shoppers head to, open through Oct. 31. It has the full Seoul Edition range and merch, photo zones, four-cut photo booths and social media events, according to the city. Before that, Mediheal ran a two-day pop-up on Oct. 2 and 3 at the Gahoe-dong community center in Bukchon, which Segye Ilbo reported drew about 3,000 visitors.

The set is discounted at Olive Young stores across Korea and is also sold at Seoul My Soul Shop, the DDP Design Store and the DDP online store.