Editorial Standards
Curious reporting. Checkable facts. Human responsibility.
Our sources
First-tier sources include official brand announcements, newsrooms, public filings, official stores and public authorities. They can establish a fact directly. Second-tier sources are accountable, bylined reporting; we attribute their findings by name. Social posts, forums and leak accounts are leads, requiring confirmation from a first- or second-tier source.
Hard rules
- Every article needs at least two sources, listed with links and access dates. Release news needs an official source.
- We never invent quotes, prices, dates, sales figures or audience numbers. If a number cannot be sourced, we leave it out.
- Quotes come from documented interviews or attributed published sources. Our translations are marked “translated by FindKizashi.”
- Claims such as “world’s first,” “No. 1” and “sold out” remain attributed company claims. Beauty coverage does not turn brand claims into medical advice.
- We avoid exoticising language and cultural stereotypes. Sensitive subjects receive review by a senior editor; we do not expose private accounts or personal information.
Every story is researched, edited and fact-checked against its sources before publication.
Commercial transparency
Sponsored work is labelled above the headline, with the partner identified at the start. Affiliate relationships are disclosed before links. Commercial relationships do not decide our editorial coverage.
Image policy
We use authorised press materials, original or licensed artwork, commercially permitted stock, or official platform embeds with attribution. We do not download and re-upload images from social feeds, Pinterest or image search. The launch articles use clearly labelled original abstract placeholder artwork.
Corrections
Report an error through our contact page. We check the record, correct verified errors and add a dated public note describing substantive changes at the bottom of the article. Updated articles also display their update time. Corrections are not silently disguised as new reporting.