SENNOK Opens a Bath Store Designed Like a Korean Neighborhood Bathhouse

Korean bath-and-body brand SENNOK has opened its first flagship store, BATHHOUSE SEONGSU, on Yeonmujang-gil in Seoul's Seongsu neighborhood. The store is modeled on the mogyoktang, the Korean neighborhood public bathhouse, and its tiles and its own particular idea of clean.

SENNOK describes itself as a bath-and-life beauty brand. The flagship opened on Oct. 7 and introduces the brand's new line. Korean news agency Newsis covered the opening under the headline "I thought it was a bathhouse."

The first ten days double as an opening pop-up. Through Oct. 16, SENNOK's official notice lists gifts for visitors, a separate gift for people who book through Naver, and purchase benefits. After that the store stays open as a permanent shop, daily from 11:00 to 21:00.

The store is at 73 Yeonmujang-gil, about five minutes on foot from Seongsu Station on Line 2. The street has many of the area's pop-ups.