NOW · Beauty / Oct 11, 2026
SENNOK Opens a Bath Store Designed Like a Korean Neighborhood Bathhouse
BATHHOUSE SEONGSU, the bath-and-body brand's first flagship, is open on Yeonmujang-gil.
NOW · Beauty
What young Asians wear and buy: releases, beauty, trends and style.
NOW · Beauty / Oct 11, 2026
Mediheal Puts the Han River, Namsan and Bukchon on Its Skincare
The seven-piece "Seoul Edition," made with the Seoul city government, has a month-long pop-up at Olive Young N Seongsu.
NOW · Beauty / Oct 8, 2026
AMUSE Bets on "Serum Dough" — and Spins Off a Beauty Brand That Launches in Drops
The Korean vegan beauty label has a new cushion that quickly topped Olive Young's sales ranking, plus a sister line, Rawdew, that borrows its release model from streetwear.